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CSR

At AAK India, South Asia, and Sub-Saharan Africa, we are a family of positive changemakers.

Our social and community-focused efforts are at the heart of our ESG pillars of climate, biodiversity, and people.
We find it central to creating lasting positive impact that goes beyond business, touching lives, and fostering a better world for future generations.

The whys
and hows!

Making Better Happen™ for everyone and the planet
The driving force propels us to create transformative impacts that extend beyond our products into the very communities and environment we serve.
So, by integrating social initiatives and community engagement into our core business strategy, we are inspiring progress across frontiers.
  • Forge a culture of giving
  • Support sustainable development
  • Build and nurture resilient communities

Pragati Mission

Driving progress, transforming lives

At AAK India, South Asia, and Sub-Saharan Africa, the Pragati Mission embodies the heart of our CSR initiatives.

‘Pragati’ means progress and for us, it’s perhaps a commitment to driving impactful changes and making strides in areas that matter the most.
From community empowerment and environmental stewardship to nurturing food security, we are determined to create a lasting legacy of growth and sustainability.

Environmental Initiatives

01 - Tree plantation drive

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Project
Plantation of 13,000 native trees
Location
Khandala, Maharashtra
We remain committed to nurturing this green sanctuary for the next two years, ensuring the growth of each tree and the ecosystem.
With GPS-enabled tech, we are tracking various aspects of the trees' development, from height and girth to age and even their phenology.
This comprehensive data will be seamlessly integrated with Google Maps, ensuring thorough tracking and fostering a sustainable environment.

02 - Promotion and distribution of plastic-free jute bags

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Project
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Location
Tehsildar Office, Khalapur
By championing the use of eco-friendly jute bags, we are tackling the pervasive issue of plastic waste.
Our initiative promotes sustainable living and supports local artisans, contributing to a circular economy.

Community engagement and enrichment

Ambulance and waste collection van

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Project
Provided the villagers from the two towns with a state-of-the-art ambulance and waste collection van
Location
Navande and Atkargaon, Maharashtra
This initiative ensures that communities have rapid access to medical services and enhances the quality of life for residents.
The joy and gratitude of the villagers reaffirmed our belief that every action we take, ignites hope and touches hearts.
We’re humbled to be the catalyst of change and contribute to India’s cleanliness campaign and emergency response infrastructure in the outskirts.

Food security

Poshan Maah 2023

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Project
Empowering communities and spreading awareness around nutrition-rich food through competitions, drama, and music.
Location
Atkargaon, Maharashtra
Government officials, women, and Anganwadi Sevikas of Khalapur 1 and Khalapur 2 participated in the event.
Women showcased their culinary skills in the Nutritional Food Recipes Competition.
A powerful skit play was organized to educate the audience on the critical stages of human life and the role of nutrition in them.
A Rangoli Competition was organized which featured a burst of creativity, with vibrant designs highlighting the importance of balanced nutrition.

The initiatives’
meticulous alignment

UN Sustainable Development Goals
By focusing on tree plantations, distribution of plastic-free bags, donating ambulance and waste collection vans, and empowering communities through awareness around nutrition-rich food, we are driving meaningful progress towards a sustainable future for all.
Our commitment to these global goals underscores our dedication to making a lasting, positive impact on the world.
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Join us in transforming lives & environments

We invite you to partner with us or volunteer in our diverse social initiatives.
Whether you are an organization eager to collaborate or an individual ready to make a difference, a collective effort is crucial in this journey to make better happen.
So, join us in transforming lives, the environment and the communities.