Co-Development is innovation

India as a market is moving towards healthy preferences. In this context non HVO is a healthier option as compared to non HVO oil Movement from HVO to non HOV fats. Dominos moved in this direction and showed its preference to replace use of HOV by non HOV fats in this direction

Dominos decided to go for non- HVO product to be used in all the major brands.

We were supplying KF-381 HVO fat flakes & customer used these fat flakes in the product “Pan pizza”, This product needs refrigeration transport during transit. On understanding the fact that the team at Jubilant Foods was looking for non HVO products, we had a task in mind- to fulfill the partner’s expectation. Our R&D, application, technical & sales team worked together to design the product without compromising the present quality of the product. We thus developed non- HVO fat flakes i.e KF-384.

Apart from satisfying the regular usage, KF-384 provided the additional benefit of better heat stability as compared to KF-381, so the refrigerated vehicle will not be required during winter season. AAK was thus being looked at as a partner that was able to develop client specific products.

AAK could deliver as per the customer’s expectation thereby getting perceived as a partner that understands the requirements and delivers accordingly.

The fat required for manufacturing Silk Oreo was imported. As a result, this created some hurdles like elongated transit time, difficulties in logistics, warehouse maintenance, higher costs.

Create a product which matches the expectation.

AAK realized that Mondelez was importing the fat needed to manufacture Silk Oreo and wanted to understand the details to be able to create one. This was a huge opportunity and AAK needed to crack this one. Thus, started our process to first understand the product and the ingredients. There were sessions to get this act right. After this, the experts at AAK started inhouse sessions of trials to replicate the fat. After this step, we started having sessions with the Mondelez team where we sent them samples of our pilot runs to get the same consistency and creamy texture which was the product USP. After months of this experiment AAK could achieve a newly formulated fat that was accepted by the team at Mondelez.

Recognized for efforts

We were able to replace the imported fats and were able to become the partners of Mondelez in manufacturing of Silk Oreo. This had direct reflection on only on the sales figures but also on our perception. We are the entity that had international standards and are within the reach of our partners not bound by the hurdles of logistics and time constraints

MNS foods, India’s largest supermarket retail chain- Big Bazaar, had launched a premium flavored cream wafer biscuit in Indian market. However, since inception the brand was facing a challenge to achieve desired outcome in terms of taste & mouth feel.

Not to sell but to give solution

We tried to understand the current process, qty of fats & other ingredients, recipe formulation & benchmark end application that was kept in mind.

We invited the customer to Foodwill Expo where our expert team had exposed him to range of products we offer under specialty oils and fats solution. Some sample solutions were also exchanged during this event. We also invited him to Customer Innovation Centre, Mumbai for a detailed discussion & to prove our solution. Regular engagement ensured to understand and lay correct benchmark of expected product and outcome.

During his visit to Customer Innovation Centre, sample solutions along with recipe formulation was handed over. Trials were conducted to validate our solutions. Later a trial was conducted at his manufacturing unit which later got commercialized. Expected outcome was achieved thereby making moments for customer on achieving results.

Perceived as an R&D partner and not just oils and fats supplier

25 MT of K-Lite every month billed till date

JMJ Foodlink, had started their venture in 2017 in bakery segment.

This was a risk they had taken by entering into a category they had never stepped into

Hence, a lot of areas were unknown, some pragmatic dos and don’ts they had never been familiar with. There was a possibility of fall out and also incurring losses.

Handholding by experts

We understood their objective, aspiration, what had they planned and why. Post this, we started handholding them and gave them quick tips at every stage, some tricks of the trade. Our experts suggested the appropriate machinery to meet their needs. Not only this, they even advised on recipe formulations, market trends. In short, from concepts to commercialization, AAK was a constant pillar helping them gain their ground in the category

Cookies sample reference, develop cookies basis reference parameters shared.

Visited CI centre & conducted demo, visited his plant & made corrective steps before hitting commercials

Suggestion packaging

Periodic recipes

Re-positioned the brand perception, we were no more oil suppliers but partners who could be depended on for expert solutions.